athlete-brand dynamics

Aaron Woke Nike

“No Deals with A Woke Brand”: Aaron Rodgers Rejects Woke Nike’s $100 Million Endorsement Offer

In the world of professional sports, where endorsements and lucrative deals often intertwine with the athletes’ personal values, the recent headline-making decision by Green Bay Packers quarterback Aaron Rodgers to turn down a staggering $100 million offer from Nike sent shockwaves through the sports and business communities alike. Rodgers’ rejection was not just about the […]

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