Media Strategy

Jay Leno Is Back

Breaking: CBS Signs a $1 Billion Deal With Jay Leno for a Late Night Show

In a move that has sent shockwaves through the entertainment industry, CBS has inked a groundbreaking $1 billion contract with Jay Leno, heralding the iconic comedian’s return to the late-night television landscape. This bold decision not only underscores CBS’s commitment to reclaiming its stake in the late-night ratings war but also signals a significant shift […]

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