In a stunning upset, Budweiser has fallen out as the number-one-selling beer in the United States for the first time in 60 years.
The iconic brand, known for its distinctive red and white can, has been knocked off its perch by an upstart craft brewery from Portland, Oregon.
The brewery, which goes by the name “Hipster Hops,” has been gaining popularity in recent years thanks to its unique and trendy beer flavors, such as “Pumpkin Spice IPA” and “Avocado Toast Lager.”
Apparently, these unconventional brews have struck a chord with consumers who are tired of the same old beer options.
Budweiser, meanwhile, has been struggling to keep up with the changing tastes of beer drinkers.
While they’ve attempted to modernize their brand with limited edition flavors like “Peach-A-Rita” and “Straw-Ber-Rita,” these efforts seem to have fallen flat with the younger generation.
The news of Budweiser’s fall from grace has sent shockwaves through the beer industry. Analysts are predicting that other big beer brands like Coors and Miller could be next on the chopping block if they don’t adapt to the changing market.
In a statement, a spokesperson for Budweiser said, “We’re disappointed to have lost our top spot, but we’re committed to staying relevant in the ever-changing beer landscape.
We’ll be rolling out a new line of seltzers and hard teas in the coming months to appeal to a wider audience.”
Only time will tell if Budweiser can regain its former glory, or if it will be forever relegated to the back of the beer cooler.
As for Hipster Hops, they’re celebrating their victory by throwing a big party with plenty of avocado toast and pumpkin spice IPAs to go around.