brand values

Michael Jordan And Planet Fitness

Breaking: Michael Jordan Terminates His $50 Million Deal With Planet Fitness, Saying, ‘Not Going to Work With a Woke Brand.’

In a surprising turn of events, basketball legend Michael Jordan has opted to terminate his $50 million endorsement deal with Planet Fitness, citing his unwillingness to align with what he perceives as a “woke” brand. This decision has sparked widespread speculation and raised questions about the intersection of sports, business, and social activism. The partnership […]

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