In what can only be described as a sobering turn of events, Jack Daniels has announced that it lost a staggering $100 million in one “woke” weekend.
The whiskey company’s woes began when it released a statement expressing support for the Black Lives Matter movement and pledging to do more to promote diversity and inclusion.
While the statement was widely praised by progressive consumers, it appears that it did not sit well with Jack Daniels’ core demographic.
Almost immediately, social media was flooded with posts from angry whiskey drinkers threatening to boycott the brand. Some went as far as to pour their bottles down the drain in protest, while others vowed never to buy Jack Daniels again.
The backlash was swift and severe, with sales plummeting over the weekend.
In a statement, Jack Daniels’ CEO expressed regret for the company’s stance, saying, “We never meant to offend our loyal customers, and we understand that we may have lost their trust. We promise to do better in the future.”
But for many fans of the brand, the damage has already been done.
One Twitter user summed up the sentiment of many, writing, “Jack Daniels used to be a symbol of good times and good memories. Now it’s just a symbol of corporate cowardice and political correctness.”
Only time will tell if Jack Daniels can recover from this catastrophic misstep, but one thing is for sure: the whiskey world will never be the same.
